creativeMARC

So our main project for our PR Techniques class is to create a PR Plan for Tallahassee Film Festival’s 4th annual event in 2011. It’s really exciting, but highly secretive.

In class we’ve been learning all about branding and positioning, slogans, billboards, and much more.

Some quick tips:
-Copy on billboards should be no longer than 8 words.
-People buy into your organization to satisfy their emotions, not to give to your organization.

Thanks to BloggerTricks.com I was able to add an email subscrition form through FeedBurner. It is located on it’s own page.

I’m still learning all about Google FeedBurner (a typical Web 2.0 service). Feedburner is a web feed management site. FeedBurner offers bloggers traffic analysis. Unfortunately, our blog is still too new to analyze.

Mallory Battle, Anne Cardenas, Rebecca Morse and Christina Morgan are the co-founders of creativeMARC and juniors at Florida State University’s College of Communication.

CreativeMARC is the result of a class project for PUR3002, a course in Public Relations Techniques.

The objective of creating a mock-up PR firm is to gain valuable skills and knowledge required to succeed in the competitive market for PR professionals. PUR3002 allows students to explore PR 2.0 and ultimately create an integrated marketing communication campaign for a non-profit organization.