ONLINE Resources to help you work smarter with Social Media

I know it's been a while since I posted, but it's time for a quick overhaul of my notes of "Social media for nonprofits." Below is the synopsis of a workshop given in Marion county, Florida on Wednesday, Jan. 25, 2012.

 

First sign up for an email account that is free that you will ONLY use for Social Media accounts and posting. This will separate your personal and/or business life from your social postings.

Gmail from Google is my personal favorite. http://google.com/mail

 

Sign up at Facebook.com

Set up your own profile.

Then set up a "Fan Page" for your organization. https://www.facebook.com/pages/create.php?

 

Facebook likes that a real person is responsible for an organization page. Pages set up where an organization gets "friends" is in violation of Facebook policy and is subject to deletion without warning.

 

Then add online amenities to your Facebook page:

• Set-up EVENTS through your facebook page.

• • Welcome landing page(s) - I like iFramewrapper https://www.facebook.com/iFrameWrapper
  • Example page: https://www.facebook.com/CF.edu?sk=app_197936773558886
  • You will need access to images from your website, or a place to host a facebook page on your webserver to pull "from."
    
    

• Make a WIX page tab.
  • http://www.wix.com/upgrade/wix-facebook-templates-users?utm_campaign=fpa_customize&experiment_id=VxpxabWMxDY-a
  • Example page: https://www.facebook.com/CF.edu?sk=app_129982580378550

• Add your RSS feed or Twitter feed - free versions.
  
  • https://www.socialrevitalizer.com/services.php

Twitter.com -

• 140 characters allowed to get your message out!
• Use URL shorteners for your hyperlinks in Twitter.
• Easily updatable from web/phone.

Then post your Tweets to Facebook

Connect your Twitter account with Facebook to share Tweets with your Facebook friends.

It only takes a minute. Pasted from <https://facebook3.twitter.com/users/?ref=ts>

 

 

Get yourself a Social Media Dashboard and start scheduling your broadcasts ahead of time.

 

Hootsuite.com

Manage and measure your social networks. Free version will give you up to 5 networks to manage/post to. That should be enough.

 

Monitor your brand online

Article: How to monitor social media mentions in five minutes a day Pasted from <http://marshacollier.posterous.com/how-to-monitor-social-media-mentions-in-five>

 

• Addictomatic – a multi-platform buzz dashboard
• Social Mention – a slightly more sophisticated multi-platform buzz dashboard
• Samepoint - another dashboard that includes some additional platforms the others don’t offer
• Twazzup – a real-time news dashboard (with a bias towards Twitter)
• BackTweets – a tool which tells you who has been sharing your content on Twitter
• Blogpulse – a tool that searches blog posts for specific mentions
• Google (weekly in date order) – this will take you to the advanced search box but we’ll make this even more useful during the next phase

 

RSS FEEDs

RSS stands for Really Simple Syndication. Many blog platforms (such as Wordpress) have plug-ins you can install to create a feed from your blog, if not...

 

Creation

http://www.feedforall.com/

FeedForAll allows users to easily create, edit and publish RSS feeds. About $40 for program. Simplifies your life creating feeds. RSS is the standard for content distribution and syndication. Create feeds to keep visitors informed. Makes it so people can go ONE PLACE to get updates and highlights.

 

Google Reader is an program that uses RSS Feeds to make a customized "news reader" where you can dictate what feeds you want it to pull from and update for you all in one centralized location.

 

Sample news feed http://www.cf.edu/news/news.xml

 

Twitterfeed

Twitterfeed is a utility that allows you to feed your content (for example, blog posts or any other content that supports RSS feeds) to twitter, Facebook, and other social platforms. It enables publishers to bring content to a wider audience and track the performance through real-time stats.

Pasted from <http://twitterfeed.com/help>

 

Work Smarter

 

Dropbox

Need to access same files from work, home, from your phone?

Easily share large files with Dropbox and always have your stuff when you need it with @Dropbox. 2GB account is free! http://db.tt/adOSjxTF

 

Paper.Li

Create your own Daily E-Newspaper! http://paper.li/

Great way to combine "who you follow on Twitter" into a readable, organized daily newspaper of their posts...

Subscribe to my Social Media Daily: http://paper.li/kathymorse/social-media

 

 

7 Free Office Tools to Save Non-Profits Money

Pasted from <http://mashable.com/2011/12/07/free-tools-non-profits/>

 

 

Skype

Instant Customer Service, get Skype - free video calling.

It also works from within Facebook. Skype.com

 

PamFax

As an add-on from within Skype application, you will find a link to "PamFax" great way to "fax" to fax numbers without a fax machine. You can easily send them a file from your computer. VERY reasonable prices…priced by "zones" (how far away you are sending the fax.)

http://www.pamfax.biz/en/

 

Accept Credit Cards at events using only your phone.

Start accepting credit cards processed through your phone at your events. Free reader, free application. No cost set-up, 2.75% swipe for all cards.

https://squareup.com/

 

 

Gimme the numbers...

Using Google Analytics & Facebook Domain Insights to Track Social Actions on Your Website

Pasted from <http://www.hyperarts.com/blog/google-analytics-facebook-domain-insights-website-social-tracking/>